Written By : Ved (Web Consultant)

Optimizing ecommerce website on major search engines like google, yahoo and Msn is like crack the nut. Having an online catalog with popular products can be promoted on search engine only by a proper search engine optimization so that every product of online store can be found by online users.

In the ecommerce optimization it is very important that every product and categories should get top ranking on search engines. All the specific product should be optimized on top of the results.

These are some Tips to promote ecommerce websites on major search engines.

1. Manufacturer Product Descriptions: Try to avoid the manufacturer product description as it contains copy and paste of content.
   
   
2. SEO Keyword Field in Product Database: Make a field for keywords in the CMS for every products and categories so that it can be used as a Tagging
   
   
3. Singular Keywords on Product Page: Try to target a product on a single
   keyword.
   
   
4. Simplyfy Dynamic Url’s: Dynamic website contains dynamic url’s so make it search engine friendly static URL containing category, subcategory and product name.
   
   
5. Avoid Deep Linking: Your product page should be reachable from home page by just 2 or 3 click, also try to add product page link from high pr page, or specific product page link can be added from home page.
   
   
6. Description Meta Tags: Add unique description for particular products and categories, use the product name and category name once in the description, use some synonyms also for that product.
   
   
7. Keyword Meta Tags: This has no use for google point  of view, but add 3 to 4 keywords related to product.
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8. Reviews of Product: A great strategy for guaranteeing unique content is displaying user generated content from your customers. Allow customers to review products they’ve purchased or comment on one’s they haven’t.
   
   
9. Pass PR Wisely: Obviously, not every page on your site deserves the same link juice. While your Return policy page is important, it likely won’t bring in loads of revenue driving traffic from organic search. Make sure your primary SEO pages, (category and products pages) receive most of the PR flow by capping PR flow on less important links. You can accomplish this via Javascript links, form submit links, the no-follow tag, or the robots.txt file.
   
   
10. Internal Links: Site navigation links don’t tell search engines very much information about the page. Within a paragraph of text, link to a relevant page using keyword rich anchor text.
    
    
11. Session IDs in URLs:  Try to avoid session ID in the url’s as it is very much found in the ecommerce websites to avoid cloaking problem.
    
    
12. Product RSS Feed: Create a product rss feed and submit it to relevant content aggregators. More information about product RSS product feed can be found
    
    
13. Product Tagging: Use tagging in every product page.
    
    
14. Duplicate Content: Don’t use duplicate content if necessary then use it in the frame.
    
    
15. Links in Product Descriptions: Create keyword rich links from within the product descriptions of one product linking to another. I’ve found this is a very effective strategy for targeting long-tail keywords.
    
    
16. Crawl-able Navigation: Avoid JavaScript or css based navigation structures that don’t allow spiders through. If you’re stuck with one, at least duplicate your navigation in the footer of every page with normal hyperlinks. In additional, don’t rely on form based navigation such as drop down lists since the SEs can’t follow them.
    
    
17. Don’t Use “View” or “More”: On your product category pages, make sure you link to the individual product pages with anchor text that contains more than just words like “View” or “See more”. Vague terms such as these tell spiders nothing about your products.
    
    
18. Optimize your Images: Optimize your website images on search engines.
    
    
19. Optimize your Internal Site Search: This is more of a usability tip, but it applies perfectly within the context of eCommerce SEO. Because your visitor found your site via a search engine, they will likely expect your internal site search to work as well. I’ve found that many first time visitors landing your site from a SERP will search for the exact same term they typed into Google.
    
    
20. Create Brand Landing Pages: If your site sells branded products that customers
    may be searching for, setup a optimized landing page for every brand.